Differences in preparation for conference and non-conference play

Mark Titus has posted his Weekly Top 12. The second paragraph:

"...When Oklahoma played Wisconsin in December, Lon Kruger probably called his coaching friends in the Big Ten and asked for tips on stopping the Buzzcuts, and then did the best he could with that and some video from recent Wisconsin games. But when Purdue played Wisconsin, Matt Painter probably went into the cellar of Mackey Arena and sifted through 20 bookcases of Buzzcut material, not to mention all the years’ worth of film Purdue has of Bo Ryan’s system. During the conference season, the players know each other really well, the coaches know each other even better, and some intangible magic — “Let’s get revenge for last time!” insane crowds, rivalry games, “We’ve got nothing to lose!” — gets sprinkled on everything. Add it all up and it’s easy to see how vastly inferior teams can hang with national title contenders..."