Wednesday, July 29, 2009

We love you Roberto Nelson

Snail mail, email -- it doesn't matter as we get far more junk-related offerings sent to us than any anything of value. In the following, the mailing campaigns meant to seduce eventual Oregon State signee Roberto Nelson are detailed. It's a very good read.
You've Got (too Much) Mail
In the age of Facebook, Twitter and texting, top prospect Roberto Nelson was still courted through thousands of postal deliveries from college coaches. Is the annual flood of letters effective—or a waste of paper?
George Dohrmann
August 3, 2009


During his sophomore year at Santa Barbara (Calif.) High, Roberto Nelson placed a cardboard box behind a green recliner in the family room of his home. It was a decent-sized container—it once had been used to ship a microwave—and a sufficient catchall. If he tossed something behind the recliner, it almost always fell safely into the box.

Mail arrived at the apartment complex where Nelson lived at around 2 p.m. each day. Larger envelopes didn't fit through the slot in the front door, so the mail carrier often dumped the delivery on the doormat. Nelson would leaf through the stack when he got home from school and then toss everything over the green recliner. Sometimes he would mimic a jump shot as he cast that day's bundle into the box...
Go here for the remainder.

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