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Scott Phillips looks at Coach Buzz Williams, the Marquette basketball program and elements that make up the culture of that enterprise.

Now this is standard stuff: "It’s about accountability day-after-day and impacting our guys in a positive way so that when their career is finished, they’ll be prepared to succeed,” Williams told NBC Sports...

But the separation comes with:

“We spend an inordinate amount of time off-the-floor talking about communication and the ways that we can improve that,” Williams said. “We teach guys how to properly introduce themselves, how to make eye contact with people, how body language affects other people and how to say certain things and certain phrases. Every player is taught about body language and how to communicate to others by using basketball examples.”

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